I started before our son was born. We had something rough by the time he arrived. The rest is why, what we
learned using it, and why privacy and price follow from that.
I am forgetful. I know this about myself.
So I started building Storklet before our son was born. Not a launch. Something I could open when the small
details started to slip, because they would.
By the time he arrived, we had a version.
Rough around the edges. Missing pieces. Good enough to trust at midnight with the things that add up.
The weeks after that were the best testing period I have had as a builder, and one of the worst as a human
being. My wife and I were sleep deprived. Miserable. Also impatient in a useful way: if software wasted thirty
seconds we did not have, we felt it immediately. Wrong tap, that night. Extra step, gone. A screen that made
us think when we should already be done, fixed or cut before the next round of wake-ups.
Storklet grew up in that stretch.
Before birth
What sent me building was not a grand theory of parenting tech. It was annoyance at how family records scatter
by default.
Someone becomes the household memory. You know who it is in your house. The pediatrician asks a question on
the way to the appointment and you assemble an answer from whatever you can remember, plus a text thread, plus
maybe a note on the fridge.
I tried other apps. A few were fine for logging. Many failed a different test: would I hand this company my
son's sleep history, his symptoms, photos from the early months? Ads at 2 a.m. Privacy policies written
for lawyers. Feature lists that grow because the product needs to look serious, not because your Tuesday at 3
a.m. needs another tab.
I wanted one calm record. Still useful six months out.
Who shaped it
My wife was the first alpha tester and the first beta tester. She lived in the rough version from day one and
said plainly what annoyed her. That mattered more than any feedback form.
So did my in-laws. Their daughter is a bit older than our son. Different stage, different needs. That kept me
from building only for the newborn week we were in.
Infants and toddlers, not just one age.
Privacy
Baby data is intimate in a way that sneaks up on you. Sleep. Symptoms. Photos. Health notes. Step back and it
reads less like app activity and more like a family record that happens to live on a phone.
I was slow to take that seriously. Then I did.
Storklet is paid by families, not advertisers.
That is the business model, not a tagline. If parents pay, the product can care about being useful with your
data instead of monetizing attention.
No ads. No third-party tracking. EU hosting. Permissions per caregiver. Exports when you want your records
back. Details here if you want
the full list.
Shared care
Even when one parent carries most of the load, care is rarely solo. Grandparents. A nanny. A pediatrician who
needs read-only access before a visit.
A tracker on one phone helps whoever is holding the phone. Handoff is where it usually breaks.
Storklet is built for a household. Unlimited caregivers on one plan. Different permissions for different
people. Your nanny can log a nap without opening old medical records if that is what you want. More on sharing.
Why it costs money
Free apps are often free because you are not the customer.
I am not claiming every free product is bad. Incentives show up eventually. Ads. Data. Upsells. Something pays
for hosting, sync, storage, and the boring work of keeping software alive year after year.
Storklet's subscription pays for that directly. One household plan covers everyone you invite. Charging
per caregiver never made sense for something that only works when the whole team uses it. Pricing if you want numbers.
Calm. The screen should get out of the way when you are logging at odd hours, not fight for your attention.
Shared. Not siloed on one phone.
Practical. A record for real days, not another app coaching your parenting. WHO growth charts. Developmental
notes in plain language because they need to read well when you are half asleep, not on a landing page.
Works for infants and toddlers, not only whichever age your family is in this month.
Private. Your data is not the product. Said that already; still true.
Durable. Vaccines, growth, health notes, daily logs. Still there months later when you want to know what
actually happened.
Questions people ask
Usually after pricing or privacy.
Try Storklet free for 14 days.
Log feeds, sleep, and health in one place. Your whole care team can use it on one plan. No credit card to start.
